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The Key Differences Between Marketing and Communications
Recently, I attended the EO Minnesota Entrepreneurs’ Rally XIII for the first time. I also served as a mentor during the morning Roundtable Mentoring Session, facilitating three separate rapid-fire 30-minute group conversations with business owners who had questions about communications. What I discovered, however, was that most of their questions weren’t about communications, but rather, they were about marketing. I began to realize they considered marketing and communicat

Amy Spencer
Jun 4, 2024


How to Shift from Tactics to Strategy: Q&A with Victoria Dew
This blog post is the first in a series of Q&A conversations with compelling leaders and thinkers in the corporate communications industry.

Amy Spencer
Apr 2, 2024


How to Re-enter the Workforce as an Independent Corporate Communicator
Are you considering reentering the workforce as an independent corporate communicator after a career break?

Amy Spencer
Feb 23, 2024


The Power of Casting a Wider Net for Corporate Communications Consultants
When searching for corporate communications consultants, how wide of a net do you cast? Do you ideally look for someone within a 10-mile radius of headquarters? A consultant within the same city? Region? State? Time zone? At one point, I thought location was a critical factor when it came to hiring consultants. But I’ve changed my tune over the last couple years because I see how it’s personally benefited my firm – as well as my clients’ businesses – for me to broaden my ne

Amy Spencer
Nov 2, 2023


Hiring Freeze? How and Why to Tap Consulting Talent Now
One way that leaders can creatively overcome hiring freeze hurdles and meet their staffing and workload needs is by hiring consultants.

Evo Communications
Jul 10, 2023


Three Tips for a Successful Start with Your Consultant
Check out these tips on setting the stage for a great partnership that helps your consultant start making substantive contributions.

Amy Spencer
Jul 10, 2023


The Advantages of Contract-to-Hire Arrangements
The Advantages of Contract-to-Hire Arrangements for Both Companies and Corporate Communications Consultants

Evo Communications
Jun 12, 2023


Why Hire an External Consultant for Internal Communications
Clear and compelling internal communications is critical to the success of any large organization.

Evo Communications
Jun 12, 2023


Considering Going Solo as a Communications Consultant? Build Your Network Now
The good news is that you don’t have to be a born extrovert to become an effective networker.

Amy Spencer
May 23, 2023


10 Secrets to Succeeding as a Corporate Communications Consultant
Here are my top 10 tips on how to achieve solo consulting success.

Amy Spencer
May 23, 2023


Smart Staffing Strategies for Cyclical Corporate Communications Needs
Why Many Cyclical Corporate Communications Needs are Best Managed by Contractor Talent

Evo Communications
Mar 6, 2023


Open to Work: Corporate Communications Consultants
It’s a new year, new budgets, new strategic goals for 2023. That means leaders are thinking through how to support new initiatives and how t

Amy Spencer
Jan 5, 2023


Predictors of the Rise of Solo Talent
Last week I found this fascinating old video and wanted to share it with you. Fifty-eight years ago, futurist Arthur C. Clarke predicted a world that is shockingly accurate to the one we live in today. Speaking of careers, he said, “[Professionals] will no longer commute. They will communicate. They won’t have to travel for business anymore, they’ll only travel for pleasure.” Flash forward 50 years and one pandemic later, and I’d say Clarke is relatively spot on. Taking it o

Amy Spencer
Jul 7, 2022


5 Things I've Learned About Today's Corporate Communications Teams
On Evo Communication’s fifth anniversary, here are five trends that I see happening within corporate communications teams at mid-to-large...

Amy Spencer
May 25, 2022


Evo Celebrates 5 Years 🥂
Today marks the fifth anniversary of Evo Communications, as well as my own personal leap into the world of entrepreneurship.

Amy Spencer
May 25, 2022


Get Smart about Executive Communications
Last week I was honored to facilitate a panel of executive communications leaders. The event was designed to share best practices related t

Amy Spencer
Apr 28, 2022


Evo Communications Certified By the Women’s Business Enterprise National Council
Evo Communications is proud to announce its national certification as a woman-owned business by WBENC.

Amy Spencer
Jun 24, 2020


Pricing Models: Hiring an effective corporate communications firm
On the fence about partnering externally with a corporate communications firm like Evo? Allow us to break down four potential pricing...

Amy Spencer
Jun 15, 2020


Crisis Communications During COVID-19
The COVID-19 playbook is still being written, but the tenets of solid crisis and corporate communications ring true.

Amy Spencer
Mar 31, 2020


The Three Ts of Change Leadership
Here are three Ts to help identify and support the right change leader within your own organization.

Amy Spencer
Jan 28, 2020
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