Happy March—the month that supposedly comes in like a lion and goes out like a lamb.  It’s also Women’s History Month. I’m all for shining a light on women, but I’ll admit, part of me wonders why there isn’t a Men’s History Month, too. But I digress.  To stay on theme, I want to celebrate the woman‑owned business I launched and have been building for the last eight years.  When I started Evo Communications, my goal was simple: support busy corporate communications leaders wi

Love exists in many ways, and whatever way it shows up, it is good. In honor of Valentine's Day, I thought it would be fun to highlight a special kind of love. Let me explain.   Do you get butterflies in your stomach when you hire a new communications consultant? Do your palms sweat a bit when they email you a deliverable? Does your heart go aflutter when you see them integrating smoothly into your team?   These are all signs of communications leaders "falling in love" with t

According to a recent Muck Rack survey of 1,604 PR professionals, 44% quit their jobs in 2024 due to burnout and 50% considered quitting. Fifty‑eight percent work more than 40 hours a week; 1 in 10 work more than 51. Those numbers are PR‑specific, but if you lead corporate communications, they probably sound familiar.  Over and over, I hear some version of this:  “The work keeps growing, our timelines keep shrinking, and the team I have is the team I have. I’m accountable, b

I heard a statistic that 86% of buyers have a short list of companies in mind before they buy. In other words, they have a bias toward a few businesses that they want to work with at the very onset of their buying journey. I take that statistic to heart because my goal is to consistently be on my prospects’ lists before they contact me.   And I believe there are a few things about Evo Communications that set me apart from my competition and thus helps me reach that goal.  Dee

Each year, my kids, husband and I gather for our annual family photo shoot. It’s a tradition we’ve done each year for the past 12, and one that we all really get into. We use the same photographer who we love, go to different spots for each session and always incorporate a suggestion our kids made the very first year.    Back then, they thought it would be fun if they each wore a pair of sunglasses for at least some of the shots, allowing them to sprinkle in a little bit of j

If you’re like most organizations today, your team is doing more work than ever, while your headcount stays the same. As hiring continues...

Contract-to-hire is a great way for a company and an independent consultant to dip their respective toes in the water before jumping into...

After spending 20-plus years in corporate communications for large national and international companies, I realized that a dilemma I...

From the onslaught of AI to all that is happening economically and geopolitically, it’s been a roller-coaster of a ride over the last six...

According Upwork, an online marketplace where businesses can connect with independent talent around the globe, 64 million Americans...

What Die With Zero Taught Me About Living Fully—Now   We all have books that shift our perspective, that challenge how we think about...

I love to travel for many different reasons. A change of scenery and routine is always nice and it allows me to refresh and recharge. But...

Women’s History Month was established to honor women’s contributions to our history, and increase awareness of women’s achievements in our s

This blog post is one of a series of Q&A conversations with compelling leaders and thinkers in the corporate communications industry. The...

It’s that time again, when the current year winds down and the new one is on the horizon. 

WomenVenture   is an organization that is near and dear to me. It’s a 45-year-old nonprofit that provides women of all ages, cultures,...

When, really, is the start of a new year? For some, it is literally the beginning of the year, January 1, while for others, it’s the...

APR, CMP, PMP, SCMP, ABC. It’s alphabet soup when it comes to professional certifications, but is having some letters after your name...

Resilience. The word has been on my mind a lot lately, and is something I think we don’t talk enough about in the workplace.

Management consultant Marilyn Loden coined the term “glass ceiling” in 1978 during a panel discussion about women’s aspirations. She used...