Case study
"Relief-valve"
Communicator
Overview
When the manager of a three-person communications team at a national healthcare company learned that a key employee was planning a parental leave during a crucial business season, they faced the challenge of maintaining continuity and efficiency. Recognizing the need for interim support, they turned to Evo Communications.
Approach
Evo Communications responded by deploying a seasoned consultant to address this critical gap. The process involved:
Pre-leave Preparation
The consultant dedicated several weeks to thoroughly familiarize themselves with the company’s communications strategies, tools, and ongoing projects. This preparation ensured a seamless transition and allowed the consultant to effectively integrate into the team.
During Parental Leave
With the key team member on leave, the consultant took over essential responsibilities, including creating content for emails and newsletters, drafting communication plans and supporting events. They also served as the liaison to regional staff, addressing their communications needs and ensuring consistent messaging throughout the organization.
Results
The consultant's proactive approach ensured the company navigated the parental leave period seamlessly, maintaining team cohesion and productivity.
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Strategic Continuity: Recognizing the value during a critical transition period, the company extended the consultant's engagement, leveraging their expertise for sustained success.
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Long-term Partnership: Impressed by the consultant's impact, the company retained their services for three additional years, fostering ongoing support and stability.