Gretchen Fernelius is a communications expert with more than twenty years experience leading communications teams for iconic brands ranging from a Fortune 100 Best Company to a mid-size coffee retailer. She believes in the powerful role communications plays in helping organizations navigate their ever-changing needs including mergers and acquisitions, crisis situations and culture transformation.
Gretchen began her career at Target Corporation where she held leadership positions in communications, meeting planning, and HR. While at Target, she was responsible for executive messaging, content strategy, communications planning and crisis management. She transitioned to a leadership role at Caribou Coffee Company where she was responsible for creative services, PR, and corporate communications. As a change practitioner, she led communications strategies in support of the company’s multiple acquisitions and subsequent headquarters integration.
Gretchen is a certified Prosci change practitioner. She graduated from the University of Minnesota-Twin Cities with a BA in Political Science. In her free time, she enjoys cycling, hiking with her dog Caesar, music, art, and of course, writing.
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