engaging stakeholders

An established retail brand was poised for unprecedented store growth while wanting to maintain a commitment to remaining highly local through brand expansion.

Our Solution

Evo’s market research identified the key local relationships and began connecting with affinity groups, community leaders, relevant businesses and elected officials to create positive connections. This included local market sponsorships, charitable gifts and branded introductory care packages customized by audience.


Evo’s work helped the retailer make credible connections in their new store markets and build their local reputation. Three communities even named their new stores "Business of the Year."