Case study
A Grand Opening Playbook
Overview
A regional retailer with over three-dozen stores across the Midwest sought the expertise of Evo Communications to generate excitement for the opening of five new locations within a single year. The goal was to create buzz and highlight the retailer’s commitment to the communities they serve.
Approach
Evo Communications devised a comprehensive strategy to ensure each store opening was a high-impact event. Tactics included:
Grand Opening Playbook
Created a playbook to spark local interest and highlight corporate values, incorporating plans to celebrate the teams, families, and communities behind the openings.
Event Planning and Execution
Organized VIP sneak peeks for influencers, media, and store employee families, featuring special CEO access for a memorable experience.
Media and Community Engagement
Leveraged media relations and social media to amplify "Instagram-worthy" openings, driving local buzz and widespread coverage.
Results
The grand opening events achieved outstanding results, including:
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Increased Buzz: High-energy events became community highlights, attracting significant attention.
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Extensive Media Coverage: The openings achieved front-page, above-the-fold headlines and broadcast media stories, enhancing the retailer's visibility.
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Ongoing Collaboration: Impressed by the success, executive leadership extended their partnership with Evo Communications for future openings.