Client Success Story
Generating Buzz for a Regional Retailer's Expansion
Overview
A regional retailer with more than three dozen stores across the Midwest partnered with Evo Communications to create excitement for the opening of five new locations within a single year. The retailer sought a partner who could design high-impact grand openings that not only attracted local attention but also reinforced their commitment to the communities they serve.
Our Approach
Evo Communications crafted a strategic, high-touch plan to deliver memorable and impactful store opening events. Leveraging deep expertise in the retail sector, we curated a fractional team of four independent consultants with specialized skills in media relations, social media, community relations and marketing strategy. These experts worked collaboratively with the retailer’s head of marketing and C-suite leadership to ensure alignment with grand opening goals and brand values. Key tactics included:
Grand Opening Playbook
Designed a detailed guide designed to inspire local interest and celebrate the employees, families, and communities at the heart of the retailer’s success. This playbook has become a ready reference for subsequent store grand openings.
Event Planning and Execution
Lined up exclusive VIP sneak peeks for influencers, media, and employee families, featuring personal access to the CEO for a business interview.
Media and Community Engagement
Amplified moments that generated brand buzz and broadened the retailer’s reach through publicity and social media posts.
Results
The strategy delivered outstanding results, including:
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Increased Buzz: Each event became a community highlight, driving local interest and engagement, VIP attendance and lasting community connections.
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Extensive Media Coverage: Front-page, above-the-fold headlines and broadcast features elevated the retailer’s visibility across the region.
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Ongoing Partnership: The retailer’s leadership was so impressed with the results that they extended their collaboration with Evo Communications for future openings.
Conclusion
This project exemplifies Evo Communications’ ability to assemble top-tier independent communications consultants and engage them for their specialized skillsets, delivering exceptional client value and measurable success. Our approach to fractional team building ensures that every client receives expert support tailored to their goals, solidifying our reputation as a trusted partner in corporate communications.