Case study
Establishing a
Strategic Internal Communications Function
Overview
A global B2B company recognized the need to establish a formal employee communications function and turned to Evo Communications for expert guidance. The goal was to create a cohesive and efficient communication strategy that would engage employees and strengthen internal alignment.
Approach
Evo Communications implemented a multi-faceted strategy to both assess current communication practices and build the new function. Key actions included:
Communications Audit
Conducted a thorough audit of existing communications content to identify gaps and opportunities for improvement.
Employee Roundtables
Facilitated virtual roundtable discussions with employees to gather insights on their communication needs and preferences.
Consultant Integration
Evo Communications matched the client with an experienced consultant, who was onsite for 10-15 hours per week, providing ongoing communications support while gaining a deep understanding of the company's daily operational needs.
Timeline and Guidebook
Developed a detailed timeline and prioritized guidebook for building the employee communications function, outlining clear next steps and milestones.
Results
This effort established a structured and effective internal communications function, fostering improved alignment and enhanced communication throughout the organization.
Consistent Communication Channels
Established reliable and consistent communication pathways, ensuring employees were informed and engaged across the organization.
Increased Transparency
Strengthened trust and alignment among employees through clearer, more frequent communication from leadership.
Ongoing Collaboration
Shifted the communications function from HR-specific messaging to a shared service model that addressed all internal communication needs, fostering greater organizational cohesion.
"Amy and her team at Evo guided us in a thorough review of our employee engagement and internal communications strategy. The Evo team worked seamlessly to listen to employees, understand the changing needs of our business, and create a spot-on plan to elevate and modernize our approach
to engaging with our employees. They have become invaluable partners.
I cannot recommend Evo highly enough."
-Vice President, Human Resources