Page Title
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"Relief-valve"
Communicator
Case study
Overview
When the manager of a three-person communications team at a national healthcare company learned that a key employee was planning a parental leave during a crucial business season, they faced the challenge of maintaining continuity and efficiency. Recognizing the need for interim support, they turned to Evo Communications.
Approach
Evo Communications responded by deploying a seasoned consultant to address this critical cap. The process involved:
Pre-Leave Preparation:
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The consultant dedicated several weeks to thoroughly familiarize themselves with the company’s communications strategies, tools, and ongoing projects. This preparation ensured a seamless transition and allowed the consultant to effectively integrate into the team.
During Parental Leave:
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With the key team member on leave, the consultant took over essential responsibilities, including creating content for emails and newsletters, drafting communication plans and supporting events.
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They also served as the liaison to regional staff, addressing their communications needs and ensuring consistent messaging throughout the organization.
Tactical implementations
Results
The consultant’s proactive approach and deep integration into the team allowed the company to navigate the parental leave period smoothly. When the team faced a significant period of transition shortly after the employee's return, the company saw the opportunity to extend the consultant's engagement. The company decided to retain the consultant for three additional years, benefiting from their sustained expertise and support:
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Continued Expertise: The consultant’s familiarity with the company enabled them to effectively manage ongoing projects and contribute to strategic communications.
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Workload Management: They alleviated workload pressures by covering key projects and providing support during subsequent absences and busy periods.
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Seamless Integration: Throughout, the consultant remained a trusted colleague, working closely with the team and helping to maintain operational continuity.
"Amy and her team at Evo guided us in a thorough review of our employee engagement and internal communications strategy. The Evo team worked seamlessly to listen to employees, understand the changing needs of our business, and create a spot-on plan to elevate and modernize our approach
to engaging with our employees. They have become invaluable partners. I cannot recommend
Evo highly enough."
-Vice President, Human Resources