building a communications function

This consumer-facing brand had an established marketing team, but no communications function. With rapid growth expected, the company sought out Evo to help them build a function from the ground up.

Our Solution

Evo began by assessing the company’s anticipated business needs and current systems to communicate reactively and proactively inside and outside the organization. Then, Evo built out foundational communications elements such as media training, a newsroom, company positioning on key topics and crisis planning for top business risks.


Establishing these strategic tools and putting protocol, process and policy into place, raised the profile of the company, expanded internal capacity, and established a sustainable and nimble communication function.